Loving Tan in the Press
“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”– GRAZIA
“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”– Elle
“This mousse is so good, it completely fooled 6 other beauty editors.”– Who Magazine
"Being one of the [fairest] girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.”– Charlotte Tilbury in The New York Times
The Journal
The Science Behind Self-Tan
Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking...
Sun Safety Meets Sunkissed Skin: PA-C Shares Her Loving Tan Favourites
As a board-certified Physician Assistant (PA-C), Taylor Russ knows a thing or two about protecting skin. Sun safety is her passion, especially because skin cancer remains the most common cancer...