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ALLURE BEST OF BEAUTY AWARD WINNER 2024

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Can you get a salon quality tan at home?

Loving Tan was founded in 2010 in Brisbane, Australia by busy 28 year old lawyer, Joanna.

When the demands of her job meant she kept missing her routine Thursday spray tan appointments she went in search of a self tan she could do at home to fit in with her schedule. Nothing on offer delivered the same salon quality tan she was looking for so she decided to make her own.

She knew if she could create a self-tan that not only delivered a deep, natural olive colour but was also incredibly easy to apply, replicating the results of a professional spray tan in just one layer, it would help busy self tan lovers everywhere.

And so, the original high performance, salon inspired tan was born - Loving Tan.

Made by tan lovers, for tan lovers

Formulated with premium and naturally-derived ingredients to give you a deep, dark natural colour tan in one layer, every time.

Natural olive colour

The highest quality ingredients are used to ensure you achieve the most natural-looking tan.

Professional strength

High concentrations of dual active ingredients, giving you a darker tan in one layer.

Tinted colour guide

Contains an instant bronzer, making your application easy and streak-free.

Cruelty free

Our products are only tested on the people that use them.

Made in Australia

Proudly formulated, tested and made in Australia.

For the most natural looking tan

2 HR Express Mousse Ultra Dark

2 HR Express Mousse Ultra Dark

$44.95
Unit price
per 
Bronze Shimmer Luminous Cream Medium

Bronze Shimmer Luminous Cream Medium

$32.95
Unit price
per 
Deluxe Face Tan Dark

Deluxe Face Tan Dark

$32.95
Unit price
per 
Deluxe Gradual Tan Dark

Deluxe Gradual Tan Dark

$29.95
Unit price
per