your most natural looking tan
Welcome to Loving Tan
Interested in trying a sunless tanner or need some self tanning tips?
You've come to the right place! Made by tan lovers for tan lovers, Loving Tan is perfect for anyone who wants a natural, flawless tan.
Whether you are new to self-tanning or just looking for some expert application tips, we have everything you need to achieve an easy, flawless, salon-quality tan.
- Natural Colour: we never compromise on the quality of our dual active ingredients to ensure you get a natural looking tan.
- Easy Application: all our tanning solutions have a bronzed colour guide to ensure you never miss a spot and achieve a streak free tan.
- Quick Dry: dries in as little as 60 seconds and has a pleasant scent!
- Proudly Australian Made: and loved globally with 14,000+ 5-star reviews.
Let us help you find your perfect tan.
SHADE FINDER
With 4 shades to choose from, take our Shade Finder quiz to find your perfect match.
BEST SELLERS
Not sure which product is best? Discover our most loved and award winning self tanners.
BEGINNERS GUIDE
New to tanning? No worries, we have a step by step guide for you.
2 HR EXPRESS TAN
Time poor or dislike sleeping in your tan? Rinse & go in 2 hours with our express formula while your tan continues to develop for up to 24 hours.
8 HR DELUXE BRONZING MOUSSE
Our original salon inspired formula available in 4 shades. Tinted colour guide for a flawless application.
PUREST ORGANIC TAN
Formulated using over 97% certified organic and naturally derived ingredients.
FACE TANNER
Perfect for a "no-makeup" makeup look. Dermatologist tested and enriched with antioxidants.
INSTANT TAN
Instant colour that illuminates and bronzes your skin for an airbrushed finish.
GRADUAL TAN
Extend your self tanner or apply daily for buildable colour. This ultra-hydrating lotion comes in 2 shades.
Tanning Tips
24 Hours Prior
Remove hair and exfoliate 24 hours beforehand to ensure pores are closed before tan application.
Skin Barriers
Remove any shampoo, conditioner and moisturiser residue before tanning to ensure your tan fully develops.
Application
Apply moisturiser immediately before tanning to your hands, wrist, elbows, feet, ankles and knees to stop your tan from overdeveloping on these dry areas.
Hands & Feet
Use a makeup brush to tan your hands and feet.
Colour Guide Rinse Off
Once the tinted colour guide is rinsed off, your tan will take 24 hours to fully develop. Avoid moisturiser during this time as it stops the tan developing.
Maintenance
Apply Deluxe Gradual Tan over your mousse tan every other day to enhance and extend your results for up to two weeks.
Fantastic
"I loved it it was easy to apply and it feels good and it didn't turn me orange." - Misty
Fantastic
"I loved it it was easy to apply and it feels good and it didn't turn me orange." - Misty